Xu Hui
Chairman & CEO

Xu Hui founded HiPiHi in October 2003.
Prior to that, he founded a Jingqi Xishu in 2000, specializing in online book retail, and had a successful management stint at MyWeb China in 1998.
His successful Internet career also saw him nominated by the Chinese media as one of China’s “Top Ten Internet Heroes” in 1999. Xu Hui pursued the EMBA program at Peking University and also hold a business degree from Wuhan University.

Toshitaka Jiku
Executive Vice President & CTO

Toshitaka Jiku graduated from the School of Naval Architecture and Engineering, Shanghai JiaoTong University; School of Structural Engineering, Yokohama State University; Master of Digital Content Management, Digital Hollywood Institute.

Jiku has a heartfelt passion and profound insights for 3D virtual worlds, rich technical and managerial experience in platform development, and valuable industry networks.

2000 Committed to the development of 3D systems. His researches cover areas in architecture, flight simulation, landscape simulation and 3DCAD project.

2007 In February, Jiku founded the JiKu Lab, specializes in the design, architecture, and operations of 3D virtual worlds.

In June, Jiku started to work as the CEO Assistant of the internationally renowned investment institution NGI Group, as well as the Director of its 3D Division, VP & CTO of 3Di Corporation: a subsidiary of NGI Group specializing in 3D virtual worlds.

2008 Jiku joined the HiPiHi team in February, as the company's Executive Vice President and CTO, in charge of operations and platform development.